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Curry coup for Li-Ning

09/06/2026
Curry coup for Li-Ning

Basketball star Stephen Curry has announced a new ten-year deal for his own-name athletic footwear brand. The Curry brand will now become part of Li-Ning. The deal is reported to be worth $400 million. 

Stephen Curry plays for San Francisco-based Golden State Warriors in the NBA. He launched the Curry brand with Under Armour in 2020 after a longtime partnership between the athlete and the Baltimore-based company. 

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