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Football culture inspires Lotto-H&M tie-up

29/05/2026
Football culture inspires Lotto-H&M tie-up

Fashion group H&M has made available for sale in stores and online a new menswear collection of footwear and clothing that it has developed jointly with Lotto. 

The companies said their aim was to bring “the rich history of Italian sportswear to a worldwide platform”.  

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