Industry body Abicalçados has announced that visitors to the BF Shoe, which will celebrate its sixth edition in São Paulo from May 18-20, will be able to attend masterclasses on digital sales.

Abicalçados and its organising partner, NürnbergMesse Brasil, have said they are expecting 12,000 footwear industry professionals to visit the exhibition. Many of these visitors run bricks-and-mortar shoe stores across Brazil and other parts of Latin America, but Abicalçados said these visitors’ businesses have a chance to achieve growth through ‘live commerce’.

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