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ASICS to establish technical lab in Kobe for elite footwear

28/04/2026

Japan-based sports group ASICS has announced plans to open the ASICS Technical Lab (ATL) in Kobe, Japan, with operations scheduled to begin in December 2027.

The new facility will focus on developing custom footwear for elite athletes while supporting rapid prototyping and product validation across the company’s wider range.

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