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US brands to co-chair WFSGI

24/04/2026
US brands to co-chair WFSGI

Senior figures from New Balance and from Nike have been elected co-chairs of the World Federation of the Sporting Goods Industry (WFSGI).

This means that, for the first time, the organisation, which represents manufacturers, brands and retailers in the global sports products industry, will have representatives of two US-based brands lead the organisation together.

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