Sports group Puma has announced the appointment of Laurent Fricker as its new vice-president of its Sportstyle business unit. He will take up the position on June 1.

In taking up this new role, Mr Fricker will cross the well worn path between Puma and rival group adidas, where he has worked for more than two decades. He has worked as the vice-president of adidas Originals and has also been in senior posts focusing on basketball and partnerships.

Share this story: