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Dr Martens shifts to consumer-focused GM structure

09/04/2026
Dr Martens shifts to consumer-focused GM structure

Dr Martens has announced a strategic restructuring, adopting a General Manager model for its key markets and forming a new Executive Team to accelerate strategy execution.

The market-level structure is designed to bring decision-making closer to consumers. Internal promotions include Nick Duff as UK GM, Nathalie Schneider as France GM, Kristin Staeren as DACH GM, and Giorgio Trevisan as Italy GM. Yoichi Oikawa joins as Japan GM, while Paul Zadoff continues as President of Americas.

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