News

Reebok plans its ‘resurgence’ in football

12/03/2026
Reebok plans its ‘resurgence’ in football

Sportswear brand Reebok has signed Serbian striker Dusan Vlahovic in what it described as “the latest tentpole” in its strategy of “reclaiming its position” in team sport and a “resurgence” into football.   From summer, Vlahovic will be the official face of Reebok Football clothing and footwear, including the introduction of the Sidewinder, its...

To continue reading this story, please sign in or register.