Reebok plans its ‘resurgence’ in football
12/03/2026
Sportswear brand Reebok has signed Serbian striker Dusan Vlahovic in what it described as “the latest tentpole” in its strategy of “reclaiming its position” in team sport and a “resurgence” into football. From summer, Vlahovic will be the official face of Reebok Football clothing and footwear, including the introduction of the Sidewinder, its...