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Training becomes a separate business unit for Puma

05/02/2026
Training becomes a separate business unit for Puma

Sports group Puma has created a new business unit for training. It will be based at corporate headquarters in Herzogenaurach, Germany. Until now, training had been grouped together with running. Chief brand officer, María José Valdés, said training had become an increasingly important category for Puma. By creating a separate business unit for...

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