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Hopes of an extra €1 billion in revenue at Birkenstock

02/02/2026
Hopes of an extra €1 billion in revenue at Birkenstock

Footwear brand Birkenstock has said it will open 140 new own-brand stores between now and the end of 2028. At the end of 2025, own-brand stores numbered 97. In a presentation to market analysts at the end of January, the Germany-based companies that more than half its new stores will be in Asia. Including stores run by partners, this would take...

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