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Xtep restructures Malaysia operations with Bonia joint venture

19/01/2026
Xtep restructures Malaysia operations with Bonia joint venture

Hong Kong-based sports group Xtep, which owns K-Swiss and Palladium along with eponymous flagship brand Xtep,has announced a joint venture with Malaysian distributor Bonia to jointly develop the Malaysian market.  The move marks a shift from a single exclusive distributor model to a multi-channel structure, aligning with Xtep Group’s broader...

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