Xtep restructures Malaysia operations with Bonia joint venture
19/01/2026
Hong Kong-based sports group Xtep, which owns K-Swiss and Palladium along with eponymous flagship brand Xtep,has announced a joint venture with Malaysian distributor Bonia to jointly develop the Malaysian market. The move marks a shift from a single exclusive distributor model to a multi-channel structure, aligning with Xtep Group’s broader...