News

RTFKT finds a new owner

09/01/2026

Reports in the US say Nike has managed to find a buyer for RTFKT.

The sports group acquired RTFKT in 2021, a year after the start-up that specialised in virtual products and experiences had launched.

In December 2024, though, long after the short-lived frenzy around non-fungible tokens had died down, Nike said RTFKT would cease operating.

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