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US innovation hub in the works for ASICS

07/01/2026
US innovation hub in the works for ASICS

Japan-based athletic footwear and apparel group ASICS is to develop a new research hub in the US. It will work with the University of Michigan to set up the ASICS Institute of Sports Science America. This will involve a joint research programme at the university’s campus in Ann Arbor. There will be a dedicated sports lab on campus, which, the...

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