News

Reebok’s ‘homecoming’ with new base in London

12/11/2025
Reebok’s ‘homecoming’ with new base in London

Sports brand Reebok has opened a European headquarters in London, which owner Authentic Brands described as a “symbolic homecoming”. The company has also appointed Marc Le Roux as CEO of Reebok Europe. Marc takes over from interim CEO Steve Robaire, who will assume an advisory role. The London team will be tasked with accelerating retail...

To continue reading this story, please sign in or register.