In the toing and froing over the tariff turbulence of the first half of 2025, it was easy to miss one of the main objectives that US president, Donald Trump, trumpeted.

At a first earth-shaking announcement on April 2, he unveiled tariff rates on imports into the US from a long list of footwear-exporting trading partners. These numbers have changed several times since, but the initial figures were 54% for China, 49% for Cambodia, 46% for Vietnam, 37% for Bangladesh and 32% for Indonesia.

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