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Senior appointment signals shift in strategy at Puma

27/10/2025

Sports group Puma has appointed Ronald Reijmers as its new vice-president for retail. He will take up the role on November 1. His remit will be to oversee the development of the company’s stores across the world. A significant aspect of this appointment is that it signals a change in strategy at Puma. The company is splitting responsibility for...

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