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Plant-based Under Armour brand moves into shoes

03/10/2025
Plant-based Under Armour brand moves into shoes

Sports group Under Armour is to take its partnership with Portland-based start-up Unless Collective forward with a move into footwear. Founded in 2020 by former senior adidas executive Eric Liedtke, Unless Collective was acquired by Under Armour in 2024, with Mr Liedtke becoming head of brand strategy at the Baltimore-based group. Unless...

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