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African diaspora athletes will inspire new adidas partnership

02/10/2025
African diaspora athletes will inspire new adidas partnership

Sports group adidas has announced what it has called a long-term brand collaboration with Belgian streetwear label Arte Antwerp. The companies have not worked together before. Adidas said it wanted the partnership to help it “ re-envision contemporary sportswear silhouettes through the lens of street culture”. It said it wanted influences from...

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