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New Balance expands Middle East athletic footwear market

04/09/2025
New Balance expands Middle East athletic footwear market

Sports brand New Balance is accelerating its Middle East expansion, planning 10-12 new stores this year and launching a full omni-channel platform on 1 January 2026. Key markets include Saudi Arabia, the UAE, Qatar, Bahrain, India and Morocco, following the opening of its first owned store in Qatar. Senior Director Stuart Henwood said growth is...

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