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Asics aims for brand uplift through factory revamp

10/07/2025
Asics aims for brand uplift through factory revamp

Japanese sportswear brand Asics’ subsidiary Sanin Asics will be renamed Onitsuka Innovative Factory Corporation and will become a dedicated production base for Onitsuka Tiger. The newly branded facility is scheduled to begin operations in January 2026 and aims to become a hub for innovation and craftsmanship. Asics was founded in 1949 as...

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