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Puma enlists Gen-Z for report ‘translation’

09/06/2025
Puma enlists Gen-Z for report ‘translation’

Puma is making its 2024 sustainability report more accessible for young audiences with the help of video and social media content created by the Gen-Z environmentalists that are part of the Voices of a RE:GENERATION initiative. The “Voices” (pictured), who joined Puma in 2023 to advise the company on its sustainability strategy, will summarise...

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