Sports brand Nike has announced changes to its senior leadership structure as part of its "Win Now" strategic plan. 

The company will now divide its Consumer, Product, and Brand operations into three separate functions: Consumer and Sport, Marketing, and Product Creation, all reporting directly to president and CEO, Elliott Hill.

As part of the restructure, Heidi O’Neill, president of Consumer, Product, and Brand, will retire after 26 years with the company. She will remain as an advisor until September 2025.

New appointments, effective immediately, include:

- Amy Montagne promoted to president, overseeing all sports categories and global consumer engagement.

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