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Why athletic shoes are a challenge for automation

23/04/2025
Why athletic shoes are a challenge for automation

A former executive at a technology provider that worked with Nike on bringing footwear manufacturing back to North America has said reshoring shoe production will be expensive, slow and difficult for companies.

In the wake of the high tariffs now applying to imports from Asian countries, the Wall Street Journal asked Tom Fletcher, a former senior vice-president at Flex, about previous projects to move manufacturing back across the Pacific.

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