New Under Armour shoe balances function & fashion
Looking to expand its reach beyond pure athleticism, Under Armour’s latest shoe, the Echo, seeks to appeal to a broader consumer base with its sportswear and street culture aesthetics.
It features a multi-layered monofilament mesh upper offering both structure and breathability and an asymmetrical speed-lace system. Its futuristic feel is emphasised by translucent overlays and geometric lines. Under Armour’s HOVR cushioning delivers comfort, impact absorption and energy return.