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Adidas’ profit soars by €1bn for 2024

07/03/2025
Adidas’ profit soars by €1bn for 2024

German sportswear brand Adidas has reported a 12% sales jump for 2024 to €23.7 billion and a €1 billion rise in profit to €1.3 billion, which was better than expected and above its guidance published in October. Footwear led the company’s growth with a currency-neutral increase of 17%, driven by strong double-digit growth in Originals, Football,...

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