Micam turns to AI for footwear trends
26/02/2025
Italian footwear trade show Micam has, for the first time, put together its trends forecast using artificial intelligence, in partnership with AI company Livetrend.
Through the analysis of social media, e-commerce and fashion shows, combined with AI and big data, the guide aimed to optimise purchasing decisions for the approximately 40,000 visitors to the show in mid-February.
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