Puma  has introduced “nextlevel,” a cost optimisation programme targeting an EBIT margin of 8.5% by 2027, following strong sales growth in 2024. Currency-adjusted sales increased across all regions, with standout growth in EEMEA (+14.3%), Europe (+10.3%), and Other APAC (+19.0%). The Footwear, Apparel, and Accessories segments rose by 9.2%, 8.8%, ...

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