Nike revenues drop
04/10/2024
In the first quarter, Nike reported a 10% decline in revenues to $11.6 billion, driven by softer performance across all geographies. Nike Direct revenues fell 13% to $4.7 billion, and wholesale revenues declined by 8% to $6.4 billion. Converse, Nike’s subsidiary, posted revenues of $501 million, down 15%. Despite the revenue contraction, gross...