Former Adidas exec to head Under Armour brand
08/08/2024
Athletic footwear and apparel brand Under Armour has acquired a start-up sportswear brand and appointed its founder to a senior role.
The Baltimore-based brand has snapped up Unless Collective, a plastic-free sportswear brand, and its founder, Eric Liedtke, who spent 26 years at Adidas, occupying the position of brand president from 2014 to 2019. Terms of the deal were not released.
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