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Champion brand sold for $1.2 billion

06/06/2024
Champion brand sold for $1.2 billion

HanesBrands has announced it will sell its sportswear brand Champion to Authentic Brands Group for $1.2 billion. The deal may reach $1.5 billion with additional performance-based payments.

Authentic Brands will expand into the sportswear market, aligning with the trend for casual and athleisure clothing. Post-sale, HanesBrands will focus on its innerwear brands like Hanes, Bonds, Maidenform, and Bali.

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