A co-branded redesign of the adidas Originals Samba silhouette marks the brand’s first-ever creative partnership with Montreal-based studio Jjjjound.

Produced in two leather colourways – one black with white stripes, another white with black stripes – by artisans at adidas’ Scheinfeld factory, the choice of behind-the-scenes campaign imagery “pays homage to those that have transformed the collaborative concept into reality”, the business said.

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