Group president, Patrizio Bertelli, and chief executive, Andrea Guerra, have both highlighted “brand desirability” as one of the key elements of a successful 2023 for Prada.

The group has reported revenues of more than €4.7 billion for 2023, an increase of 13% compared to the year before. Revenues rose by 10% in Europe, by 8% in the Middle East, by 31% in Japan and by 17% in the rest of Asia. Prada’s sales in the Americas were down by 2% year on year.

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