Nike to give $3m to NFL-led indigenous sports training
Athletic brand Nike has announced plans to invest $3.2 million in sports development programmes targeted at native-American and indigenous young people in the US over the coming five years.
Its objective is to allocate up to $20,000 per partnered National Football League (NFL) club annually, which it expects clubs will subsequently use to “invite local indigenous youth to experience football and sport, and inspire them to keep playing”, Nike said.