Loro Piana secures sole victory
03/01/2024
High-end brand Loro Piana has secured a ruling from a court in Turin that will prevent rival brands from imitating its White Sole style of footwear.
Loro Piana launched the White Sole style in 2005. It is inspired by classic boat shoes, but the company insists it has worked carefully with suppliers to come up with soles that add comfort while remaining lightweight.