Ananas Anam, the developer behind waste pineapple-leaf-based materials Piñatex and Piñayarn, has named Manel Echevarria (pictured) its new chief executive.

The business’ operations span Spain, Ivory Coast, the Philippines and Bangladesh, in addition to a head office in London. Catalonia-based Mr Echevarria will lead Ananas Anam from its European research and production facilities in nearby Canet de Mar.

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