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Ferragamo confident new direction will pay dividends

09/08/2023

Italian shoe and leathergoods brand Salvatore Ferragamo said it is confident its “creative transition” to attract a younger customer will pay off, despite first half revenues of  €600 million, 5% lower than the first half last year.

CEO Marco Gobbetti said:  “We kept the focus on the operating improvements and brand initiatives to support a new offering that is relevant for our customer aspirations, while continuing the optimisation of our retail and wholesale networks.”

He added the company was pleased by the early results of the products designed by creative director Maximilian Davis. 

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