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Puma’s podcast puts LWG and partners in front of Gen Z

04/08/2023
Puma’s podcast puts LWG and partners in front of Gen Z

Leather Working Group’s (LWG) traceability manager, Vanessa Brain, is among voices on a Puma podcast that aims to makes its 2022 sustainability report more accessible to a wider and younger audience.

Last year, Puma hosted Conference of the People, where Gen Z representatives, industry peers, activists, NGOs, ambassadors and consumers met to discuss some of the fashion industry’s sustainability challenges. 

The conference highlighted the need for the company to improve on how it was communicating sustainability goals, actions and progress.

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