Sports brand Puma has officially announced their sign up to the Deforestation – free call to action for leather, the initiative jointly set up by Textile Exchange and the Leather Working Group.

Puma commented that apparel supply chains are associated with conversion of natural ecosystems, waterway pollution and soil degradation with “most of the negative impact on biodiversity coming from three stages in the value chain: raw material production, material preparation and processing and end of life.”

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