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Shoe for “unexplored market segment” from Garmont

17/03/2023
Shoe for “unexplored market segment” from Garmont

Outdoor footwear brand Garmont believes it has invented a new category of shoe, or at least a shoe that meets the needs of “a currently unexplored segment of the market”.

The shoe in question is the 9.81 Hi Ride, which Garmont describes as “a hybrid shoe developed for those who love to cycle along rolling dirt trails, but not without getting out of the saddle for short walks in the woods or around a picturesque old town”. It is, therefore, “a new, all-in-one shoe for hiking and biking”.

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