Adidas homes in on ‘next-generation behaviours’
14/02/2023
Group fitness and workout streaming programme developer Les Mills, the Auckland company behind exercise classes like BodyPump and BodyCombat, has announced a new deal with German sporting goods group adidas.
Les Mills’ eponymous founder, a four-time Olympian, represented New Zealand in track and field events for over two decades. He opened his first gym in 1968, not long before retiring from his professional sports career.
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