Activewear brand Nike has entered into a partnership with Korea Dance Sports Federation, its first official collaboration with a professional dance body in South Korea, according to local media.

The company is particularly keen to support athletes who specialise in breaking, reports said, especially in the run-up to this year’s Asian Games, which will be held between September 23 and October 8 in Hangzhou, as well as the Paris Olympics in 2024. A competitive form of breakdancing, breaking has been approved as a medal sport for both events.

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