Brazil’s national footwear industry association, Abicalçados, has announced a new project that will aim to boost online sales opportunities in the US market for shoe brands from the South American country.

Letícia Sperb Masselli, who coordinates commercial projects for Abicalçados, has explained that the organisation has worked with a consultancy with knowledge of the Brazilian footwear sector to set up a dropshipping platform for member companies.

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