ABG unveils strategy for Reebok
All of these functions will continue to run out of Reebok’s global headquarters in Boston (pictured), led by president Matt O’Toole and general manager of product Todd Krinsky.
"Starting with SPARC for the US, we are assembling a network of strategic operating partners around the world who are committed to supporting the brand’s innovation, integrity and values.”
Marc Miller, CEO of SPARC, added: “This strategic agreement adds footwear as a transformative new vertical to SPARC’s expanding brand platform, with pillars including Lifestyle and Fashion, comprised of Nautica, Aéropostale, Lucky Brand and Forever 21; American Luxury, which boasts Brooks Brothers; and Sports and Outdoor, newly anchored by Reebok and complemented by Eddie Bauer.”
ABG has also signed leading partners for key regions, including The Falic Group for Latin America excluding Mexico, Brazil and Argentina, Accent Group Limited for Australia and New Zealand and MGS for Israel.
