Dutch companies EMMA and Allshoes have combined to create a circular system for safety shoes, collecting used footwear from a range of work environments and using the materials and components to develop new products.

They have joined forces with FBBasic, a specialist waste recovery company also based in the Netherlands, to form the Circular Footwear Alliance. They draw their inspiration from the European Green Deal, the wide-ranging set of policies that the European Commission published at the end of 2019, with the aim of resetting its commitment to tackling climate and environment-related challenges. The document describes this undertaking as “this generation’s defining task”.

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