The Parisian luxury brand, owned by the Shanghai-headquartered Lanvin Group (previously Fosun Fashion Group), launched a “blind box” lottery via its WeChat in time for the festival, offering customers the chance to enter a draw to win (physical) silk scarves, sneakers and handbags for $77 or ¥500. Participants redeemed their “prizes” via branded vending machines which offered up mystery boxes.  

Share this story: