Italian footwear and sportswear manufacturing company Lotto Sports has announced a new partnership with New York-based brand acquisition and management firm WHP.

Under the new agreement, WHP has acquired the global intellectual property rights for the Lotto brand, providing new financial investment in Lotto Sports. The current Lotto Sports team, under chief executive, Andrea Tomat, will continue to operate the Lotto brand in Italy and the rest of Europe, as well as in the Middle East and Africa.

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