Explaining this claim, the brand’s product and marketing director, Daniel Högling, says Craft spent years in the laboratory obsessing (his choice of word) over aspects such as energy-return and heel-drop. In the end, this work led to the durability and versatility the company was looking for in a shoe that he insists will help runners gain vital seconds, perhaps even minutes over longer distances. “If you are competing at extreme distances,” Mr Högling says, “this is your shoe.”

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