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Footwear brands launch 'regenerative rubber' initiative

28/04/2021
Footwear brands launch 'regenerative rubber' initiative

Footwear brand Timberland has joined fellow VF brands Vans and The North Face in a project to create a "regenerative rubber" supply for footwear.

The VF partnership with regenerative farming consultancy Terra Genesis International (TGI) will work with farmers to incorporate multiple tree species to mimic a natural forest ecosystem. 

This revitalises biodiversity and enhances ecosystem services such as soil health, water cycling, carbon sequestration and the creation of favourable microclimate, they said.

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