Footwear brands launch 'regenerative rubber' initiative
Footwear brand Timberland has joined fellow VF brands Vans and The North Face in a project to create a "regenerative rubber" supply for footwear.
The VF partnership with regenerative farming consultancy Terra Genesis International (TGI) will work with farmers to incorporate multiple tree species to mimic a natural forest ecosystem.
This revitalises biodiversity and enhances ecosystem services such as soil health, water cycling, carbon sequestration and the creation of favourable microclimate, they said.