Foot-measuring mat reduces online shoe sale returns
“Zozosuit 2”, the latest iteration of Japanese online fashion retailer Zozo’s “Zozosuit”, should be available to purchase within a year, according to the company, following the success of a ‘foot’ version.
Users will be able to scan their stretchy, body-measuring polka-dot bodysuit with a smartphone, which will then allow them to upload their measurements and order custom-made clothes. The intention behind the garment is to reduce the amount of clothing returns due to inaccurate sizing.