Next month Wes Moore, CEO of the poverty-fighting nonprofit Robin Hood, will take his place on the board of directors for Under Armour.

In this role, Mr Moore will “help guide the future of our brand, bring new communities into our UA family, and elevate our values to a global audience” according to executive chairman Kevin Plank, as the company continues to “integrate purpose into every aspect of our business”. Mr Plank called Mr Moore “a strategic thinker and dynamic leader whose unique expertise at the cutting-edge of finance, technology, and philanthropy will prove invaluable”.

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